Small Business Marketing Advice That Targets Your Customer Base

There is no question that targeting your customer base is key to create a great income for your company. If I was to give you some small business marketing advice you might be under the impression that you need to have a decent amount of available cash to dump into one of these marketing strategies in order to be able to make it successful. This is truly not the case.

In the past you might have been told that advertising like, the yellow pages, pamphlets, brochures, posters, flyers and other such methods is the way to go. If you have used any of these methods how did it work out for you? What was the percentage of your customers actually came in with one of your promotional ads and took advantage of it? How much of your promotions added to the local landfill? Have you actually calculated what the cost was between the advertising dollars and how it affects the bottom line of your business? You might also have been told or considered to buy some radio or TV time to promote your business but you know as well as I do that can get downright expensive.

By the time you've bought all of this promotional stuff -- if indeed you even have the extra available resources to be able to buy all of this -- you may not be thinking about how much profit you are going to earn in your business, but whether you can earn enough to repay yourself for all the money you spent trying to get the business promoted.

So does this small business marketing advice mean you really need to spend all this money on promotions and advertising to make your business successful? Absolutely not! Can you promote and advertise and create a successful business even if you are on a budget? Absolutely!

One of the first "rules" you should follow when you want to advertise or promote a business is this: Don't spend yourself right out of business! I'm not talking about whether you have money from other sources or in your bank account. Good sound small business marketing advice will tell you that until your business is making money, Budget your advertising dollars accordingly. Advertising is important, however, we as business owners, should be smart when it come to our companies bottom line.

Tapping into an "Untapped" source of attracting customers, that is on the cutting edge of advertising, is the Holy Grail for any business. We are always striving for that delicate balance between Gross income, Expenditures and Net profit. You know as well as I do that when one of those categories goes down your bottom line goes up.

Think about how some good, relevant small business marketing advice would allow your business to grow if you could tap into that resource that targets your customer base the most efficient way possible and, at the same time, being able to do it well within your advertising budget. To learn more got to

Carl D. Clifford has been a Legal and Identity Theft Specialist since 2001. Specializing in Red Flag Rule compliance for companies and businesses he also assists in the protection of families and individuals

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