Mas Gie

It goes without saying that for a business to thrive they must have reliable customers that continue to use them on a regular basis. The most savvy business minds will want to generate more business through their already established customer base by delivering an outstanding service that their consumers will want to rave to their friends about.

Most of the doctors' offices that I have walked into over the past few years make me feel like a low class citizen. I walk in the office, smile at the receptionist, and she says "Sign in" and turns away. At a local dermatologist's office, I walked in one day with my daughter, signed in, and the young lady immediately slid a glass partition to the closed position and went back to doing her nails.

Multichannel marketing is a form of marketing that uses a variety of methods to reach potential and existing customers. Channels can include a retail store that a customer can actually walk into, an online website, email, catalogue, or text message. The purpose of multichannel marketing is to give the customer options so that they can choose the method that is the easiest and most effective for them. In order to use marketing effectively, there are certain steps that are essential for a business to follow.